Specials
WOW Concept
Launch
Goals:
- Communicate the opening of a new concept for a Phygital space.
- Incent the visits to the store with the download of a QR/WEBSITE.
- Special actions in key areas to generate impact and brand awareness.
Markets: Spain – Madrid.
Special assets: Special actions on bus shelters and vinyling of the lobby in the Gran Vía subway stations.
