Fernando Vizcaíno new General Manager
In the context of constant growth, Worldcom OOH, the company specializing in Out Of Home, continues to consolidate as a strong player in the OOH media on a global scale. With the incorporation of new strategic partners in some of the main cities of the United States -New York, Los Angeles, Chicago- Worldcom OOH expands in the United States market, where it already has offices in Miami, with an inventory that is continuously growing, with more than 260.000 billboards, with the firm belief of doubling this number in the coming year.
“Our goal is that in the short term our clients can count on the availability of 700,000 supports for Outdoor, Digital, Indoor, Transportation, Mobile and Cinema campaigns. With this purpose we are committed to grow and continue adding commercial offices and collaborators to our team of more than 200 professionals, with 24 offices in different regions. This expansion is in line with our strategic plan, which also aims to boost marketing in the United Kingdom”, says Valentín Bueno, CEO of the Latcom / Worldcom OOH group globally.
“It is in this context that today we give a warm welcome to Fernando Vizcaíno, who arrives at this precise moment of great growth. We are convinced that with his talent and professionalism he will accompany us on our path to continue leading and growing in global media trading and transforming the advertising communication industry, aligned and in communion with our social and environmental commitment. I trust that he will accompany and guide our team in the correct direction that has led us here in the last 15 years”, he adds.
“I am very pleased to join this fantastic team, and I am glad that Valentín has summoned me for this great challenge that I assume with all the energy and the conviction that we are going to do great things together”, comments Fernando Vizcaíno, General Manager of Latcom / Worldcom OOH.
Senior business executive with solid experience in the integral leadership of medium and large-scale companies, Vizcaíno has a degree in Information Sciences from the Complutense University of Madrid and a diploma in Commercial Marketing Management from ESIC Madrid, as well as a postgraduate degree from IMD Switzerland. . Throughout his professional career, he served as General Director of Ezentis Argentina and Chile, CEO of Havas Iberoamérica, having developed his career in different markets: Spain, Mexico, Chile, Colombia and Argentina.