The global leading media trading company, strengthens its presence in the UK and prepares to expand its operations in Europe.

United Kingdom, xx April 2023 – Worldcom OOH, the world’s leading company in strategy, planning, and media trading specialized in OOH, DOOH, and Programmatic, continues its expansion into Europe and welcomes Samantha Lambe to lead the consolidation of the European commercial team from the United Kingdom in the role of Chief Revenue Officer based in London. With the aim of further expanding its portfolio of important clients such as Mastercard, Coca Cola, Puig, McDonald’s, Hugo Boss, Iberostar, Santander, Swatch, Turismo Colombia, WOW, Playstation, and other major companies, as well as opening business centers in Italy and France.

“In recent months, we have enhanced our UK business center to strengthen our position that will allow us to lead the region, working in conjunction with our offices in Spain and Germany. A significant aspect of this enhancement is the incorporation of Samantha Lambe to lead the commercial team with her extraordinary experience, extensive industry and market knowledge, and excellent client portfolio. We trust that she will efficiently achieve our expansion goals.” Fernando Vizcaíno, General Manager of Worldcom OOH, expresses his confidence in Samantha’s ability to efficiently achieve our expansion goals.

He adds, “London puts us in the premier league, with an absolute focus on Europe from the market that concentrates the largest number of potential clients and global decision-makers in European geography. As we progress towards leadership in the European markets, we couldn’t help but have London as a major business center in our organization. Likewise, the UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase.”

Samantha Lambe, Chief Revenue Officer of Worldcom OOH in the UK, comments: “ I am joining Worldcom at an exciting time of their growth journey. Our aim will be to continue growing and leading in the European market. With an unwavering commitment to innovation, technology, and data-driven strategies, we are perfectly positioned to be a key part of the future of advertising in Europe.”

About Worldcom OOH

Worldcom OOH is a company specialized in OOH media, created to meet the demand for out-of-home advertising in outdoor, indoor, digital, transport, mobile, and cinema media. It provides local and regional services for Latin America in the three phases of the business: planning, implementation, and control. With over 200 employees and an extensive network of strategic partners for commercial and operational management in more than 18 countries in North America and Europe, it is currently expanding into the Asian market.

Clients:

Mastercard, McDonald’s, Santander, Remax, Unilever, Paramount+, Disney, Puig, Chanel, Coty Prestige Travel Retail, Tommy Hilfiger Watches, Hugo Boss Watches, Pull & Bear, Chopard, Euroitalia, SWISS, Canary Islands Tourism, Madeira Tourism Board, Government of Buenos Aires City.