The global media trading leader is investing in growth in the UK, a key market for advertisers in banking and finance, with the appointment of Lydia Collins.

UK, xx March 2023.- As part of its global expansion and the opening of new operations in Europe, Worldcom OOH, the world’s leading media trading company specializing in OOH, DOOH and Programmatic, announces the appointment of Lydia Collins as Head of International Business Development to lead its UK operation based in London.

Lydia“We welcome Lydia, a solid and experienced professional who joins the UK team as Worldcom OOH consolidates its position in the European market. The UK is the largest advertising investment market in Europe, where many multinational companies have their headquarters, making it not only a significant advertising market but also a strategic market for the development of Asia and the Middle East,” comments Fernando Vizcaíno, General Manager of the company.

“I am pleased and professionally challenged by this new stage in my career joining the team at Worldcom OOH, a globally recognized company that has been growing exponentially based on its two main pillars of technology and innovation. There is much to develop in the UK, from banking and finance to fintech as we have been seeing several new ‘set ups’ emerging such as online payment services, B2C and B2B – who have been investing in OOH sector communications. This is where we will focus our business development,” adds Lydia Collins, Head of International Business Development at Worldcom OOH in the UK.

Lydia Collins is a highly experienced professional in the media industry. She comes from the last six years of working at Clear Channel UK as a national direct sales consultant. She has an additional 6 years experience working with other major UK OOH providers such as Exterion Media (now Global) and CBS Outdoor.

About Worldcom OOH
Worldcom OOH is a company specializing in OOH media, created to meet the demand for out-of-home advertising in outdoor, indoor, digital, transportation, mobile, and cinema media. It provides local and regional services for Latin America in the three phases of the business: planning, implementation, and control. It employs more than 200 people directly and has an extensive network of strategic partners for commercial and operational management in more than 18 countries in North America and Europe, with current projections to the Asian market.

Clients:

Mastercard, McDonald’s, Santander, Remax, Unilever, Paramount+, Disney, Puig, Chanel, Coty Prestige Travel Retail, Tommy Hilfiger Watches, Hugo Boss Watches, Pull & Bear, Chopard, Euroitalia, SWISS, Canary Islands Tourism, Madeira Tourism Board, Government of the City of Buenos Aires.