The global Out of Home specialist strengthens its presence in the European market

Europe, January 29, 2024 – As part of the ongoing growth of operations in the European market, Worldcom OOH – a company specializing in the strategy, planning, and implementation of OOH and digital campaigns – welcomes Rubén Valverde to its team. He will be responsible for leading the Operations teams in the European territory, as well as strengthening and developing relationships with partners, agencies, and outdoor and digital advertising companies in the region.

Eric Marotel, Managing Director of Worldcom OOH Europe, commented on this strategic addition: “Our operations in Europe are experiencing sustained growth. In line with our expansion goals, we are pleased to add Rubén Valverde to our team as Head of Operations Europe, whose main mission will be the development and execution of operational strategies, ensuring the growth of our inventory and continuing to offer the most strategic locations and innovative formats to our clients. Rubén is a professional with over two decades of experience in international markets. His talent and strategic vision will be crucial to strengthening Worldcom’s leadership in Europe and ensuring our delivery standards based on excellence and innovation.”

Rubén Valverde has more than 20 years of experience in marketing, communication, and institutional relations. He recently held the position of Head of Marketing & Strategy at Japan Tobacco International Iberia and spent a significant part of his career at Siemens, where he worked for 11 years, reaching the position of Global Head of Marketing & Strategy at Siemens Gamesa, a company belonging to the Ibex35 specializing in renewable energy, energy transmission, and storage. In this role, he led the company’s strategy, branding, and management of strategic and commercial areas in sectors such as energy, home, consumer technology, mobility, construction technologies, security systems, tobacco, and smart cities.

Rubén Valverde expressed his enthusiasm for joining Worldcom OOH: “I am delighted, and this represents a great professional challenge. Joining the Worldcom OOH team, a globally recognized company that provides ideal conditions to drive the international Out Of Home business growth. With a focus on innovation, technology, and comprehensive excellence, I hope to contribute to the continued success of the company.”

About Worldcom OOH

Worldcom OOH is a company specialized in OOH media, created to satisfy the demand for out-of-home advertising in outdoor, indoor, digital, transportation, mobile and cinema media. Provides local and regional services globally across the three phases of the business: planning, implementation and control. It employs more than 200 people directly and has a wide network of strategic partners for commercial and operational management in more than 18 countries in North America and Europe, with current projection to the Asian market.

Clients:

Mastercard, McDonald’s, Santander, Remax, Unilever, Paramount, Disney, Puig, Chanel, Coty Prestige Travel Retail, Tommy Hilfiger Watches, Hugo Boss Watches, Pull & Bear, Chopard, Euroitalia, SWISS, Turismo Islas Canarias, Madeira Tourism Board.