Today, in the digital age, the impact of Artificial Intelligence (AI) is being felt in various industries and the outdoor advertising sector is no exception. Worldcom OOH, a company specialized in media strategy, planning and trading worldwide in OOH, DOOH and Programmatic presents the main benefits of the use of Artificial Intelligence in the global outdoor advertising industry, based on quantitative and qualitative studies carried out by MarketsandMarketers and IMARC Group, two leading global market research firms.

Artificial Intelligence is revolutionizing the world and the outdoor advertising sector is not far behind. AI offers a number of benefits to businesses looking to enhance their presence and effectively reach their audiences through DOOH and OOH campaigns.

AI in the OOH and DOOH industry allows us to connect five fundamental pillars: the audience, consumer situations, the message, the media and sales results.

Our Worldcom Media Services tool allows us to do that: manage information from these four pillars, which are the future of communication and marketing. Doing this in real time is what Artificial Intelligence allows us. In addition to “learning” from each model, for each brand, what is truly differential and seeing the results in the final line of what every advertiser wants: clear and measurable results.

This allows us to transform the cities of the world into huge “Distribution Channels” for billions of consumers, driving them to physical or digital channels.

According to MarketsandMarkets, the forecast annual growth rate for AI-powered advertising is 29.6% through 2026, reaching a market value of $13 billion. Mobile devices and advertisements in airports, train stations, bus shelters, medical waiting rooms, shopping centers, retail stores, cinemas and main roads will be channels of use of the new AI-based tools related to creativity, among many other advantages. that contribute to the effectiveness of the campaigns.

These five highlights are just the tip of the iceberg in terms of process automation and personalized experiences for our customers. Advances in AI and IAG have been impressive and are set to continue to improve consumer experiences across all media in a future that promises significant growth for the industry.

AI fosters creativity in the OOH and DOOH industry. According to MarketsandMarkets, the forecast annual growth rate for AI-powered advertising is 29.6% through 2026, reaching a market value of $13 billion. Mobile devices and advertisements in airports, train stations, bus shelters, medical waiting rooms, shopping centers, retail stores, cinemas and main roads will be channels of use of the new AI-based tools related to creativity, among many other advantages. that contribute to the effectiveness of the campaigns.

Improves the impact of advertising campaigns and the consumer experience. According to a McKinsey study, companies that invest in generative AI to personalize communications based on goals are experiencing a 40% increase in revenue compared to those that do not use these tools.

It allows the industry to better adapt to interests and preferences. By creating personalized advertising campaigns, the ability to receive information about potential consumers through the use of AI and display it on any type of screen allows you to generate content tailored to the target audience.

It makes it easier to create personalized visual content, especially for Generation Z and Millennials. AI-generated advertising is especially well received among the younger generations. According to a HubSpot study, 66% of Gen Z consumers and 63% of Millennials are open to AI-generated advertising as long as they are informed that it is sponsored content.

The textile, fashion and luxury sector mainly benefits from generative AI. Generative AI is the branch of artificial intelligence that focuses on generating original content from existing data. This technology uses advanced algorithms and neural networks to learn from text and images and then generate new and unique content. According to the McKinsey study, generative AI could boost operating profits in sectors like fashion and luxury by up to $275 billion over the next three to five years.

The use of artificial intelligence in outdoor advertising and digital outdoor advertising is paving the way for a more personalized and effective advertising experience. The predicted annual growth rate of AI-powered advertising is proof of its growing importance in the industry. Leveraging AI enables creative optimization, better campaign impact, better targeting, personalized visual content, and enhanced industry-specific benefits. As the world continues to move forward, it is important to find a balance between innovation and the protection of individual rights and privacy in AI-powered advertising. The potential of AI to revolutionize advertising and connect brands with their audience is undeniable.