For the launch of his new fragrance “Q”, in Lima, Peru.

Latam, June 15, 2023.- Worldcom OOH, a global media strategy, planning and trading company specializing in OOH, DOOH and Programmatic, presents together with Dolce & Gabbana the OOH campaign developed for the launch of its new fragrance Q in the city of Lima. It is a creativity specially designed for 3D screens, achieving a spectacular three-dimensional effect that, by adding a new visual dimension, allows it to capture the viewer’s attention, creating the most immersive experience.

The use of 3D screens has been accompanied by a proposal that combines traditional and special supports, including shelters, 100% branded with lighting and LED screens. A strategic mix of media specially designed to guarantee high impact and frequency for the launch of the new fragrance Q, which completes the men’s version K, from D&G, the prestigious brand that sets trends in high fashion and fragrances. exclusive.

“We are really happy with the results of this campaign that from the beginning posed several operational challenges, from the creativity that had to generate the impact that the brand was looking for for the launch and its adaptation both for 3D screens and for shelters and other supports located in premium areas of Lima addressing the points of sale. A path that we traveled together with the client until we found all the desired effects. On the other hand, the entire campaign was documented with aerial recordings made by drones that allowed us to capture the impact of the spot in 3D, images that were also used to disseminate the campaign on networks”, says Victoria Muscatello, Market Manager of Worldcom OOH.

“Regarding the special bus stops, we worked on a render and together with the partner, it was proactively defined that the outgoing letters had led light, resulting in some impressive night images that highlighted the name of the product. In addition to the campaign, we managed a subsidized outlet on 10 digital screens for Mother’s Day, amplifying the visibility of the spot on a day with high circulation of people on public roads,” added Muscatello.

ABOUT WORLDCOM OOH

Worldcom OOH is a company specialized in OOH media, created to meet the demand for out-of-home advertising in outdoor, indoor, digital, transportation, mobile and cinema media. It provides local and regional services for Latin America, in the three phases of the business: planning, implementation and control. It directly employs more than 200 people and has a wide network of strategic partners for commercial and operational management in more than 18 countries in North America and Europe, with a current projection to the Asian market.

Clients: Energizer, tv5 monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cine Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf-life, Genshing Impact, Bvulgari y Havas, MCDonald’s, Chedraui, Rappi, Fravega, MasterCard, Diffupar, Pramount +, Puig, DirecTV, Unilever, Turismo Tucumán, Grupo Petersen, Playstaition, Dyson, Indrive, Remax, Samsung, Sandander, NBC, Turismo Córdoba, Telefónica , Apex Brasil, Caia Media, A &E Networks Latin America, Air Europa, Morocco Tourism, Remy Martin, Embratur, Globalia, Pedidos Ya, DoradoBet, Sonda, Uralkali Trading SIA, A&E, Mango, Chanel, Albizu University, Ta-Da, Always at Home, Moscow Tourism, Eucofel, Sony, Microsoft, Swatch, Cartier, Newsan, Coty, City Time, Tommy Hilfiger, Natura, Amazon, Pandora, Ministry of Tourism, Secom PR, Chopard, General Mills, FGV, Turismo de Madeira, Ailimpo, Wowshop, Clinica del Country, Genshim Impact, Euroitalia, Bankaya, Winner, Grifols, Wabi, Incalpaca, Recuerdo Mezcal, Chilevisión, Fiwind, TRII, GELSA, Multiplex Cinemas, Bitget, Interborders, IVF.