Digital – Worldcom OOH

Out Of Home

Digital | DOOH

DOOH integrates computer technology and audience data with digitized OOH displays to enhance brand communication by using dynamic content to reach consumers with real time messaging on visually impactful, vibrant LED displays.

Its characteristics include dynamic content on multi-display networks, visual impactful messaging, and real-time customizable market coverage delivered on LED displays in a slide show fashion in time slots rotating every 6-8 seconds.

Formats

Large digital format,
Digital medium format,
Mupi Digital,
Digital Mobile Elements

Dynamics Ads

Dynamic advertising allows you to change the content in real time, adapting creatives to specific variables (weather, time, traffic, pollution levels and interactions on social networks)

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Digital Cluster

A preselected group of digital OOH displays aligned to promote the same messaging at the same time or at predetermined intervals.

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Programmatic

Automated Digital Out Of Home acquisition process that, using algorithms and technology, efficiently selects the most suitable advertising spaces for each audience based on real-time data and analysis.