Objetives:

• Attract tourists in winter.
• Motivate visits to the Canary Islands where there is always good weather.

Market: UK, Germany, Sweden, Netherlands, Belgium, France, Italy, Norway, Ireland, Denmark, Finland, Poland and Switzerland.

Dynamic Ads:  It allows to adjust the messages in real time according to the weather. How? With climatic parameters. Ex: +15° exhibits “cold” mode.

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