Market: Argentina

Objectives:

• Brand experience in the framework of BigMac’s 50th birthday.
• Generate social media content.

Special elements:
An artistic mural by artist Letali Linetzky recreated the hamburger with benefit coupons.

Markets: Argentina and Uruguay

Objectives:

• Position the bank during the summer as the bank that offers the best gastronomic discounts during the season.

Special Assets:
Promotions and giveaways

Markets: Argentina and Uruguay

Objectives:

• Reach specific target audience at popular summer locations 
• To generate brand recognition in specific areas at the most important cities.

Special Assets:
BTL activation, personalized assets, fly banners, promotions, flags, umbrellas, beach chairs

Market: Colombia

Objectives:

• To increase audience during the cycling programs transmitted by ESPN. 
• To achieve brand experience by means of the interaction with the public target.
• Brand presence in important areas of Bogota and Medellin.

Special Assets:
App, Floor Graffiti, intervened supports, games and awards

Markets: Mexico, Argentina and Brazil

Objectives: 

• To generate awareness and to mobilize audience to see the movies.
• Position the movies as a must see movies.

Special Assets:
Wall murals and intervened supports

Markets: Peru, Uruguay, Argentina and Chile 

Objectives:

• A campaign for DIRECTV during the summer in four countries in Latin America
• Support products such as Pospago, prepayment and GO reaching their sales   targets.
• Generate Brand Awareness.

Assets:
Special assets, fly banners, promotions, flags, umbrellas, beach chairs